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This course contains the use of artificial intelligence. This course teaches you which advertising strategies work best for a given situation. The underlying philosophy is holistic: Marketing is a profitable SYSTEM not just a collection of ads and other assets. Advertising helps you achieve economies of scale in customer acquisition. Learn to plan the various levels of advertising strategy including: creative strategy, media selection, budget allocation, positioning, funnel optimization, and brand marketing.Make context-driven decisions such as:When is differentiation good vs bad?When is storytelling vs hard-selling appropriate?What type of segmentation (if any) do you need?Should advertising sell the product or just get prospects into your funnel?Should I pay influencers to make ads?Should advertising be used at each stage of the marketing funnel?Do IΒ even need ads?Is small business advertising different from corporate advertising?Master profitable advertising strategy:Budgeting techniquesCreative strategyADPLAN frameworkAdvertising when your market is saturated vs unsaturated Segmentation methods The importance of reach, frequency, recency, memory, and amplificationPositioningReasons to believeTargeting influencers, deciders, and purchasersPerception, cognition & metacognitionPersuasionBuilding associations with your brandDirect advertising and brand buildingInvesting short-term, medium-term, and long-term resultsTechniques that multiply advertisement effectivenessMaximizing customer lifetime value while minimizing customer-acquisition costs
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This comprehensive free online course covers everything you need to become proficient in advertising strategy, with actionable frameworks and real-world applications. Whether you're launching a business or scaling an existing operation, this free Udemy course with certificate provides hands-on training you can use immediately.
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Learn from Dekker the Marketer, an advertising strategy expert who's helped over 10,000 businesses scale through innovative campaigns. With a proven track record of viral ad creations and a certification curriculum used by Fortune 500 companies, Dekker's teaching style combines technical frameworks with real-world case studies. This course also benefits from Jyra Galosmo's expertise in consumer behavior analysis.
With lifetime access to 5 comprehensive lessons, you'll master advertising strategy fundamentals at your own pace. The course includes 5 detailed articles, all taught in English. What sets this free online course apart is its practical focus - every lesson delivers actionable strategies you can implement tomorrow. Upon completion, you'll receive a certificate to showcase on LinkedIn and your resume. Plus, with mobile access, you can learn anytime, anywhere.
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This limited-time offer expires within 24 hours. We recommend enrolling immediately to secure your free access. The coupon has limited redemptions available.
Absolutely! Upon completing all course requirements, you'll receive an official Udemy certificate of completion. This certificate can be downloaded, shared on LinkedIn, and added to your resume.
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Once enrolled using the free coupon code, you get lifetime access to all course materials. Learn at your own pace, revisit lessons anytime, and benefit from future updates at no additional cost.
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Upon completion of all video lectures, Udemy will issue a certificate of completion.
Once you enroll with the coupon, you get full lifetime access to the materials.


