Strategic Product Management: Customer Research & PRDs

“This course contains the use of artificial intelligence.Most software products fail not because engineering couldn't build them, but because product teams built the wrong thing. In today's competitive tech ecosystem, shipping features is table stakes—delivering measurable user and business value is what defines an elite Product Manager.Strategic Product Management: Customer Research & PRD Frameworks is an end-to-end masterclass designed to bridge the gap between abstract market insights and production-ready technical execution. Across 30 comprehensive, practitioner-focused modules, you will explore the full lifecycle of product discovery and documentation: from calculating Total Addressable Market (TAM) and applying Jobs-to-be-Done (JTBD) theory, to conducting bias-free customer discovery, synthesizing qualitative data, prioritizing features with mathematical rigor (RICE, WSJF), and authoring bulletproof Product Requirement Documents (PRDs).Whether you are navigating complex enterprise multi-stakeholder dynamics or moving fast in a product-led growth (PLG) startup, this course provides the systems, templates, and frameworks needed to de-risk investments before writing a single line of code.What You Will Master:Market Opportunity & Sizing: Model TAM, SAM, and SOM using top-down, bottom-up, and value-theory approaches.Customer Discovery Without Bias: Conduct interviews using "The Mom Test" framework, ethnographic observation, and contextual inquiry.Frameworks for Uncovering Unmet Needs: Implement Jobs-to-be-Done (JTBD), Outcome-Driven Innovation (ODI), and the Kano Model.Opportunity Scoring: Stop prioritizing on gut feeling—master RICE, ICE, MoSCoW, Opportunity Solution Trees (OST), and unit economics (LTV:CAC, margin analysis).Modern PRD Architecture: Write living, modular PRDs with precise problem statements, Gherkin acceptance criteria (Given-When-Then), non-functional requirements (NFRs), and counter-metrics.Cross-Functional Alignment & GTM: Lead seamless engineering handoffs, navigate scope negotiation ("The Knife Exercise"), and drive go-to-market execution.Institutional Accreditation:Upon successful completion of all lectures, assignments, and the capstone project, you will earn an official Certificate of Accreditation issued by Vidya Retreat, recognizing your demonstrated mastery in strategic product research and technical product documentation.